How a single
shared experience
became a hire.

A creative studio that hires the way it works — by feel.

PromoCraft is a Bucharest-based creative studio that builds brand campaigns, content systems, and experiential marketing for European challenger brands. Their work is loud. Their team is tight. Their culture is open in the rare way that's hard to fake — they don't perform openness, they just leave the door unlocked.

"We've never made a hire that didn't first spend a day eating lunch with us," says co-founder Alex. "Exminds gave us a way to scale that ritual without watering it down."

"We weren't hiring. We hired anyway."

Three weeks after Andreea's Experience Day, a senior strategist at PromoCraft put it on the table at a Friday meeting: "We don't have a role, but we'd be making a mistake to let her go work somewhere else."

The team agreed in eleven seconds. They invented the role around the person — which is what every founder claims they'd do for the right hire and almost none of them ever do, because they never feel the right hire deeply enough to act on it.

Andreea joined two weeks later. She's now leading two of PromoCraft's biggest accounts. The studio didn't just gain a strategist. They gained the proof that the way they always wanted to hire — by feel, by atmosphere, by the way someone defends an idea over pizza — could become a system.